Marketing your Properties with Facebook

Written by Melissa Zera, Spectrum Enterprises

During Spectrum Symposium in November we had a wonderful presentation given by Adriana Guzzo (Marketing Director, Winn Residential) and Nancy Reno (VP Marketing and Training, Housing Management Resources) addressing how easy and effective having a Facebook page for your property can be. Statistics show that over 85% of residents of all ages, education, race and income use the internet. Believe it or not, Facebook is becoming one of the fastest driving forces of residential traffic.

Adriana and Nancy (aka The First Ladies of Marketing) developed a Facebook fan page which was used as an audience interactive site. There you can see how we brainstormed the following questions:

  • What are your fears about using Facebook? Answers included: Who has time? What should I post? What if residents post negative comments?
  • What if the staff becomes Facebook CRAZY? How do I get people to “Like” my fan page? Answers included: Add your Facebook address to email signatures, letterhead, business cards, property website, newsletters, work orders, etc.
  • What types of posts should I create? Answers included: Community events, weather, coupons/groupons, local activities, recipes, new restaurants, etc.
  • Should you respond to negative posts? Answers included: Yes, all posts are a great way to show exceptional customer service, create friends, retain your residents and provide real time solutions.

The First Ladies of Marketing is an open page and I strongly recommend you like them too! Their page is a great place to post questions and get marketing feedback for your property.

Don’t forget to like Spectrum Enterprises, too!  It is becoming an archive of industry articles, blog posts and important updates.  

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